Food Revolution Network is committed to healthy, ethical, and sustainable food for all. Guided by John and Ocean Robbins, with more than 300,000 members and with the collaboration of many of the top food revolutionary leaders of our times, Food Revolution Network aims to empower individuals, build community, and transform food systems to support healthy people and a healthy planet. Each year, Food Revolution Network hosts the Food Revolution Summit, an online event featuring 25 of the leading authorities on nutrition. Because of how aligned we are with the ethos of this event and connected to the speakers, Food Revolution Network encouraged Plant Based News to join their affiliate programme and worked closely with us to promote the event using ad spend.
Food Revolution Network is committed to healthy, ethical, and sustainable food for all. Guided by John and Ocean Robbins, with more than 300,000 members and with the collaboration of many of the top food revolutionary leaders of our times, Food Revolution Network aims to empower individuals, build community, and transform food systems to support healthy people and a healthy planet. Each year, Food Revolution Network hosts the Food Revolution Summit, an online event featuring 25 of the leading authorities on nutrition. Because of how aligned we are with the ethos of this event and connected to the speakers, Food Revolution Network encouraged Plant Based News to join their affiliate programme and worked closely with us to promote the event using ad spend.
Across the 2020 and 2021 campaigns, we funneled money through the Plant Based News ad manager account to promote a number of assets that promoted the Food Revolution Summit. These included a video we edited from a soundbite from Food Revolution Network co-founder John Robbins as well as graphics. The graphics consisted of either reviews of the Summit or assets showcasing the experts involved. After putting a selection out organically in the first few days of the Summit, our in-house ad ops specialist targeted (and retargeted) already engaged audience members with adverts promoting the Summit.
The 2020 and 2021 campaigns were a phenomenal success, finishing first place in both years. In terms of the model, even though The Food Revolution Summit is free, users are recommended other courses that they have to pay for to gain access. Using the affiliate model, the revenue is split between Food Revolution Network and Plant Based News. In 2020, 68.28% of the opt-ins were from ads and the average commission per opt-in worked out to be $0.52. We worked with Food Revolution Summit both years and in 2020, $25,000 were spent on ads via Plant Based News’ ad manager, and generated over 27,000 signups and $135,000 of revenue. The affiliate split was 50% so both parties benefited significantly.
Since these campaigns, we have managed facebook ads for a number of companies, using our ad manager to host a number of the assets. The benefit of this is that it shows us for the end user as an ad from the Plant Based News instagram / facebook page, so it looks more like an endorsement than a direct ad from the company owning the product. This has shown to have a beneficial effect on the click through rate. We offer this service for any brand who uses our marketing / creative team and have had lots of success with the model.
Across the 2020 and 2021 campaigns, we funneled money through the Plant Based News ad manager account to promote a number of assets that promoted the Food Revolution Summit. These included a video we edited from a soundbite from Food Revolution Network co-founder John Robbins as well as graphics. The graphics consisted of either reviews of the Summit or assets showcasing the experts involved. After putting a selection out organically in the first few days of the Summit, our in-house ad ops specialist targeted (and retargeted) already engaged audience members with adverts promoting the Summit.
The 2020 and 2021 campaigns were a phenomenal success, finishing first place in both years. In terms of the model, even though The Food Revolution Summit is free, users are recommended other courses that they have to pay for to gain access. Using the affiliate model, the revenue is split between Food Revolution Network and Plant Based News. In 2020, 68.28% of the opt-ins were from ads and the average commission per opt-in worked out to be $0.52. We worked with Food Revolution Summit both years and in 2020, $25,000 were spent on ads via Plant Based News’ ad manager, and generated over 27,000 signups and $135,000 of revenue. The affiliate split was 50% so both parties benefited significantly.
Since these campaigns, we have managed facebook ads for a number of companies, using our ad manager to host a number of the assets. The benefit of this is that it shows us for the end user as an ad from the Plant Based News instagram / facebook page, so it looks more like an endorsement than a direct ad from the company owning the product. This has shown to have a beneficial effect on the click through rate. We offer this service for any brand who uses our marketing / creative team and have had lots of success with the model.
Across the 2020 and 2021 campaigns, we funneled money through the Plant Based News ad manager account to promote a number of assets that promoted the Food Revolution Summit. These included a video we edited from a soundbite from Food Revolution Network co-founder John Robbins as well as graphics. The graphics consisted of either reviews of the Summit or assets showcasing the experts involved. After putting a selection out organically in the first few days of the Summit, our in-house ad ops specialist targeted (and retargeted) already engaged audience members with adverts promoting the Summit.
The 2020 and 2021 campaigns were a phenomenal success, finishing first place in both years. In terms of the model, even though The Food Revolution Summit is free, users are recommended other courses that they have to pay for to gain access. Using the affiliate model, the revenue is split between Food Revolution Network and Plant Based News. In 2020, 68.28% of the opt-ins were from ads and the average commission per opt-in worked out to be $0.52. We worked with Food Revolution Summit both years and in 2020, $25,000 were spent on ads via Plant Based News’ ad manager, and generated over 27,000 signups and $135,000 of revenue. The affiliate split was 50% so both parties benefited significantly.
Since these campaigns, we have managed facebook ads for a number of companies, using our ad manager to host a number of the assets. The benefit of this is that it shows us for the end user as an ad from the Plant Based News instagram / facebook page, so it looks more like an endorsement than a direct ad from the company owning the product. This has shown to have a beneficial effect on the click through rate. We offer this service for any brand who uses our marketing / creative team and have had lots of success with the model.
Across the 2020 and 2021 campaigns, we funneled money through the Plant Based News ad manager account to promote a number of assets that promoted the Food Revolution Summit. These included a video we edited from a soundbite from Food Revolution Network co-founder John Robbins as well as graphics. The graphics consisted of either reviews of the Summit or assets showcasing the experts involved. After putting a selection out organically in the first few days of the Summit, our in-house ad ops specialist targeted (and retargeted) already engaged audience members with adverts promoting the Summit.