We are PBN Digital

POWER UP Your Digital Marketing 🚀

We are the digital marketing powerhouse that will revolutionize your brand's online presence.

INCREASE your revenue today

A Selection Of Our ROI+ Case Studies 👇

INCREASE your revenue today
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First, Let’s Talk About Our Publishing Platform

Our team sits at the helm of Plant Based News' digital publishing and social platform, boasting an impressive following of 3.5 million followers. We are the only media platform in this space that is regulated by an independent press authority. Our total multi-platform audience generates: 80+ MILLION MONTHLY IMPRESSIONS.

Who Are Our
Readers?

Our highly-engaged and targeted readership breaks down into the following demographics. Each of our platforms has unique demographics. Please get in touch to find out which platform is best suited to showcase your brand.

*Source:  Demographic survey on typeform and social media analytics
67%

are plant-based

69%

are female

82%

take supplements

43%

are from USA

23%

are from UK

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High-Profile Followers

As well as a global database of over 1,600+ influencers across plant-based nutrition, fitness, beauty and fashion, we are also connected with many of our high-profile followers. These celebrities follow Plant Based News for credible vegan and plant-based media. Many have shared our interviews, social graphics, insta-stories and even articles.
And more...

Our Digital Marketing Services

We connect brands and audiences through our digital marketing. Considering the challenging economic climate, our performance marketing services represent our most popular offering. That's because it focuses on an ROI-positive outcomes, that actually increase your businesses revenue instead of just top of funnel awareness building campaigns that don't convert.

Host Your Social Ads On PBN [FOR FREE!*]

The PBN platform hosts affiliate marketing for brands. With a suitable social media ad budget, we can guarantee results hosting your social media ads on our platform instead of yours! This offers a number of advantages. Leverages the engaged power of our targeted audience, whilst appearing in a highly contextual fashion within the plant-based conversation, thereby increasing conversions.

$25k
We spent on
social media ads
$135k
We generate
in total revenue.

WORD ON THE STREET

Curious to know what others are saying about us? Discover the buzz surrounding our services and see why we're making waves in the ethical digital marketing world.

(5 of 5) Perfect!

“The team at PBN has been a pleasure to work with. They are very much on the ball, very proactive and independent in their ways of working. PBN ran a Paid Social campaign which achieved a 30% better CPA compared to our current activity and showed us a different approach to this channel which sparked a lot of ideas internally. Highly recommended!”

Samuel Mangialavori
,
Marketing Manager
,
ZenB

(5 of 5) Perfect!

“We engaged with PBN’s advertising services when we entered the UK market. The innovative video they produced was fantastic. They posted organically on their platforms and through their Meta ad network successfully. We ran a fun giveaway too. We would recommend working with Robbie and the PBN team!”

Vasu Read
,
Senior Content Manager
,
Nestlé Wunda Milk

(5 of 5) Perfect!

"In just a couple short months after partnering with Plant-Based News we've seen a significant uptick in our overall paid social ROAS. Beyond the performance, with their stellar communication and congruent values, it really feels like they're an extension of our team. Hands down a huge win for us so far."

Michael Palm
,
Chief Marketing Officer
,
Complement

(5 of 5) Perfect!

“PBN are a great partner. They are a very creative team and know how to engage with the community. They were extremely responsive and I would recommend working with them.”

Bernat Verdgris
,
Co-Founder
,
Heura

(5 of 5) Perfect!

“We engaged with PBN’s Performance Marketing services to generate signatures for End The Slaughter Age. They launched 27 language campaigns. After finding the cheapest countries, they scaled 5 countries effectively. Together we achieved over 100,000 signatures. We are continuing to work with them and I highly recommend their services. They are agile, communicative and knowledgeable when it comes to ad ops.”

Phil Borsellino
,
President
,
End the Slaughter Age

(5 of 5) Perfect!

“In PBN, not only did we have an ethical, like-minded team of people supporting our campaign; we also had experienced and passionate media professionals who cared just as much about fulfilling our goals as we did. Furthermore, Klaus and Robbie were a pleasure to work with – always keeping me informed, always sharing ideas, and always open to feedback. I wouldn’t hesitate to work with them on future high-profile campaigns.”

Naomi Hallum
,
CEO
,
Gen V

Food Revolution Summit

(5 of 5) Perfect!

“It was great to work closely with PBN on our flagship campaign, the Food Revolution Summit. We would definitely recommend working with them.”

Ocean Robbins
,
CEO and Co-Founder
,
Food Revolution Network

Seaspiracy

(5 of 5) Perfect!

"We've known about PBN's services for a while now, so when our film premiered on Netflix, we knew their campaigning skills were going to be valuable in launching a petition to protect the ocean. I reached out to the team, and in a matter of days we had launched a petition gaining hundreds of thousands of signatures from around the world. Without the help from the PBN team, we wouldnt have been able to take advantage of the unique opportunity we had.”

Ali Tabrizi
,
Director
,
Seaspiracy

PlantX

(5 of 5) Perfect!

“Plant Based News is the authority on plant-based living. Last year we created an awareness programme together and received thousands of new social followers. They are tremendous partners.”

Sean Dollinger
,
Founder
,
PlantX

Eat Planted

(5 of 5) Perfect!

“When the decision was made to enter the UK market we were looking for a trusted media partner to help us drive mass awareness immediately and most importantly in an authentic and genuine way. This is why we were so pleased Plant Based News were open to a partnership. With their passion, expertise and drive to shift consumer behaviour, we are confident that we will be a collective force for good for many years to come.”

Matt Done
,
UK General Manager
,
Planted

Switch4Good

(5 of 5) Perfect!

“Our relationship with Plant Based News has expanded our brand reach remarkably in the last year. The crew at PBN is sharp and they think outside the box, pushing buttons in people and in concepts that few have the courage to do and the results land on the champions podium every single time.”

Dotsie Bausch
,
Executive Director
,
Switch4Good

Ready Burger

(5 of 5) Perfect!

“Working with the team at Plant Based News over the past 3 months has proven to be a great success for our business. Creating unrivaled exposure to one of our key demographics, the team has seamlessly integrated with our PR agency and internal marketing team producing professional and highly relevant content at every stage. We will be partnering on a long term basis as our businesses grow.”

Max Miller
,
CEO
,
Ready Burger

Heura

(5 of 5) Perfect!

“PBN are a great partner. They are a very creative team and know how to engage with the community. They were extremely responsive and I would recommend working with them.”

Bernat Verdigris
,
Co-Founder
,
Heura

McPlant Launch Content Creator

(5 of 5) Perfect!

“It was enjoyable working with PBN on highlighting the new McPlant burger - the brief was clear and on the day I was accompanied by PBN co-founder Robbie Lockie, and the whole experience was enjoyable - one of my highlights as a vegan creator!”

Giuseppe Federici
,
Content Creator
,

Viva! Charity

(5 of 5) Perfect!

“PBN are always a delight to work with. They are very efficient, creative and understanding of the briefs we give them. The video advert they produced reached well over a million people, and the more recent social media COVID-19 ad was recently nominated for an award. They've also helped with cinema ads (before COVID of course!) and billboards - and we plan to keep working with them for years to come!”

Juliet Gellatley
,
Founder
,
Viva!

(5 of 5) Perfect!

“The PBN team were phenomenal to work with on our follower growth contest that we did for one of our clients, The Very Good Food Company. The campaign results either met expectations or exceeded them and they were professional and on time with everything that was promised being pristine. They made it easy to take a vision and turn it into reality.”

Joshua Saji
,
Co-Founder
,
OneFluent Inc.

Applewood

(5 of 5) Perfect!

“Our partnership with PBN has definitely been fundamental to the success of the product. It’s doing so well now I’m pulling any advertising for the next few months as we can’t keep up with demand!! Would love to work with you guys again next year – we may have another product by then too!”

Lisa Harrison
,
Senior Brand Manager
,
Norseland Ltd

THIS

(5 of 5) Perfect!

“It has been fantastic partnering with Giuseppe, Robbie & the rest of the PBN team and they’ve been incredibly supportive of our brand. We’re really selective about whom we run competitions with and are very happy with the increase in brand awareness and engagement as a result of the PBN giveaway”

Sophia Halberstam
,
Marketing Manager
,
THIS™

Million Dollar Vegan

(5 of 5) Perfect!

“Working with PBN to share valuable information and news of our campaigns has not only been a very beneficial experience for us as an organization, but an effortless one as well. The PBN team stays in regular contact, to guide me on how we can effectively engage their wide audiences and get the best results out of our partnership. If you’re looking for a news platform that works to understand your organization, and that takes initiative in helping you to meet your objectives, then PBN is it.”

Naomi Hallum
,
Managing Director
,
Million Dollar Vegan

Veganuary

(5 of 5) Perfect!

Veganuary is a UK non-profit organisation that encourages people to follow a vegan lifestyle for the month of January. Veganuary approached PBN to help maintain sign-ups throughout the entire year following their successful 2020 campaign. PBN agreed a monthly retainer for 6 months sharing several pieces of content on instagram, facebook, twitter, and the newsletter. “Working with Plant Based News to promote our content and stories has been really productive for us, driving traffic to our website and sign-ups to our 31-day vegan pledge. They are very professional and took the time to understand our objectives (sign-ups rather than just brand awareness) and to explain the type of content that they knew would perform well on their platforms. I highly recommend working with them!”

Toni Vernelli
,
Head of Communications and Marketing
,
Veganuary

Erpingham House Restaurant

(5 of 5) Perfect!

“It is always hugely beneficial for our business to work with PBN. The service really is 360 from idea to creation, posting and reporting. The team stays in touch throughout and offers feedback and additional ideas. Overall, we would definitely recommend working with them again.”

Loui Blake
,
Founder
,
Erpingham House restaurant

UnchainedTV

(5 of 5) Perfect!

“We are so thrilled to be partnering with Plant Based News. As our official 2022 corporate sponsor, they are incredibly strategic and one of the most effective news media outlets out there. When they get involved in a campaign - it goes viral!”

Jane Velez-Mitchell
,
Founder
,
UnchainedTV

Content Creator

(5 of 5) Perfect!

“I started working with Plant Based News in early 2021 after making reels that utilized trending sounds to reference common vegan issues. They grew in popularity and Robbie from PBN offered to repost some of my reels onto their IG page. PBN had just hit 1 million followers at the time and each repost of my content gained me 1000-3000 new followers per video in a 48 hour period. In the past year, I'd say they are responsible for at least 20% of my current followers. PBN was excellent about selecting videos that would work well for their audience, tagging creators early in the caption so their pages are easy to find, pinning the comment of the creator to bring more attention to their page, and adding the reel to their IG story to attract additional views. It's been a wonderful partnership and I'm forever grateful to PBN for their early support of my page.”

Nzinga Young
,
Short form content creator
,

The Pack

(5 of 5) Perfect!

“Within hours of the promotion, we have had nearly 20 sales and over 1000 new followers on instagram, which is the most from a single activation. I really think the in-depth high quality production of the piece from start to finish has had a great impact. Can't wait for all the work we are doing together in the future.”

Damien Clarkson
,
Co-Founder
,
THE PACK

Miami Burger

(5 of 5) Perfect!

“It has been a no-brainer for us to work with PBN when we want to push any big announcements. Their professionalism and collaborative approach is greatly appreciated - and they always offer advice when needed. Without question, their platform’s engagement stands out from other outlets in the space.”

Tom Bursnall
,
Director
,
MIAMI BURGER

Nuzest

(5 of 5) Perfect!

"As a long time fan of Plant Based News I was excited to work with the PBN team. As well as great results it was a true partnership where they were truly open to looking at how we could maximize the opportunity of each campaign. They are very responsive, creative and clearly in the relationship for the long term which has been really refreshing.”

Jonathan Edwards
,
CEO
,
Nuzest USA

The Game Changers

(5 of 5) Perfect!

"When The Game Changers premiered in late 2019, it was important for us to maximise exposure for the film in those crucial weeks following the release. I reached out to the PBN team, and within days an interview was organised in their studio. They were very professional and left no stone unturned in the production process. I would definitely recommend working with Klaus, Robbie and the team."

James Wilkes
,
Producer
,
The Game Changers

abillion

(5 of 5) Perfect!

“Plant Based News is one of the most widely-read and trusted media companies promoting a plant-based future. They help keep me and millions of consumers and business leaders abreast of what’s happening in our sector. We have worked with them through sponsoring their end-of-year films as well as a new and ongoing content syndication partnership. They have, through both sponsored opportunities and editorial ones, for example their podcast, provided abillion a great platform through which to reach new audiences. We are very grateful for their support and have always enjoyed great success in our partnerships with PBN.”

Vikas Garg
,
CEO
,
abillion

Food Revolution Summit

(5 of 5) Perfect!

,
,

OmniFoods

(5 of 5) Perfect!

“It has been a pleasure working with the PBN team - they took the time to really understand what we wanted to achieve as a new brand and have even been great supporters of ours beyond the campaign. The team is agile, creative, and collaborative in working with us and has delivered engaging, quality content time and time again.”

Dorothy Ma
,
Director of PR & Comms
,
OmniFoods

Heights E-Book Partnership

(5 of 5) Perfect!

“It was a pleasure to work with PBN. They are very collaborative and facilitated a campaign where we used their ad account to generate leads and sales. They were very responsive, full of ideas for creative and knew how to get the best out of the audience.”

Daphne Tideman
,
Chief Growth Officer
,
Heights

GFI Europe

(5 of 5) Perfect!

“Plant Based News were great to work with as we promoted a new job opportunity at GFI Europe. The team were able to deliver excellent creative work swiftly and helped reach our target audience.”

Sophie Armour
,
Communications Manager
,
Good Food Institute Europe

Wicked Kitchen

(5 of 5) Perfect!

“Big fan of Robbie & Klaus and the whole PBN crew. We need more companies that live their values and put as much heart into their work as Plant Based News does.”

Derek Sarno
,
Co-founder
,
Wicked Kitchen

Viva! Charity

(5 of 5) Perfect!

“PBN is always a delight to work with. They are very efficient, creative and understanding of the briefs we give them. The video advert they produced reached well over a million people, and the more recent social media COVID-19 ad was recently nominated for an award. They’ve also helped with cinema ads (before COVID of course!) and billboards - and plan to keep working with them for years to come!”

Juliet Gellately
,
Founder
,
Viva!

(5 of 5) Perfect!

"We've worked with Plant Based News in the past on advertorials for our product releases, and recently we began working with their ad team to whitelist and manage our Facebook and Instagram ads. Within just a few months of working with their brilliant ad team and seeing much better results than we were getting on our own ad account, we decided to shift the majority of our ad spend to Plant Based News. The entire PBN team has been incredible to work with and we couldn't recommend them enough."

Charlie Trupo
,
Co-founder
,
Trupo Treats

(5 of 5) Perfect!

“Working with PBN was great. They generated a large volume of sales for us. They were very communicative and understood our brand from the outset. It’s a pleasure working with such a mission-aligned agency because you don’t need to waste time at the beginning talking about the purpose of what we’re trying to achieve.”

Angel Nelson
,
Chief Creative Officer
,
Atlas Monroe

(5 of 5) Perfect!

“It was a pleasure to work on this campaign. Animals are suffering at the hands of humans and we must seek to educate if we want to inspire change. This education surely must start with the information we present to the children in our society. Children love animals, and we cannot expect them to make compassionate choices to protect animals if they do not know where their 'food' comes from. The Peppa is Bacon campaign educates and inspires children to leave animals off of their plate, and gives parents the push they need to have these difficult conversations.”

Darrell Sawczuk
,
Senior Social Media Manager
,
Plant Based News

(5 of 5) Perfect!

"PBN have not only driven some amazing results but have gone above and beyond serving us as a client, especially in overcoming notoriously tough policy challenges with Meta. They're a pleasure to work with."

Jack Gove
,
CEO
,
Sex Brand

(5 of 5) Perfect!

“Thank you PBN Digital for the amazing work! I feel really lucky that La Vie is supported by such incredible partners. Can’t wait to work on the next project together!”

Valentina Marchu
,
Marketing Lead
,
La Vie

(5 of 5) Perfect!

"We've worked with Plant Based News in the past on advertorials for our product releases, and recently we began working with their ad team. The entire PB team has been incredible to work with and we couldn't recommend them enough."

Charlie Trupo
,
Co-Founder
,
Trupo Treats

meet the PBN team

Xisca Taylor
Operations & HR Manager
Tom Leach
Head of Monetization & Technology
Anja Pohl
Director of Ad Operations
Gerardo Arias
Head of Video & Design
Dr Nitu Bajakel
Gynecologist, Plant-Based Health Advisor
Joe Best
Transformation Host
Ashley Renne
Kids Content Editor
Rohini Bajekal
Nutritionist (MA Oxon, MSc Nutrition and Food Sciences, Dip IBLM)
Polly Foreman
Editor
Darrell Sawczuk
Senior Social Media Manager
Daniel Clark
Digital Publishing Assistant
Jake Krijger
Business Development Manager
Marlene Carvalho
Social Creative Producer
Sarah Tweed
Social Media Assistant
Etia van Hell
Graphic Artist
Nicholas Carter
Data Scientist & Lead Researcher
Phil Marriott 🦮
Podcast Editor & Audio Engineer
Dr Gemma Newman
GP, Author, Plant-Based Health Advisor
Robbie Lockie 🐈
Co-Founder & Board Member
Klaus Mitchell
Founder ( CEO / CFO )

Partner with PBN today!

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