GFI Europe Job Listing

What was the Brief?

GFI Europe is a non-profit organisation raising awareness about the benefits of alternative protein, and highlighting the negative consequences of industrial animal agriculture. As their European subsidiary expanded, they were looking to hire an Operations Specialist and reached out to Plant Based News for recruitment help.

RESULTS
The pre-roll ad received a staggering 1,506,762 views and has been shared widely.

What was the Brief?

GFI Europe is a non-profit organisation raising awareness about the benefits of alternative protein, and highlighting the negative consequences of industrial animal agriculture. As their European subsidiary expanded, they were looking to hire an Operations Specialist and reached out to Plant Based News for recruitment help.

Return of Investment

Our Production

With a modest budget, we decided that the most effective way to help GFI Europe was to create a short 9:16 text-based video teaser, which we distributed across instagram stories.

The Performance

  • Impressions Impressions:  7.3k
  • Click Application Clicks: 24
  • Impressions Impressions: 6.6k
  • Click Application Clicks: 22

Further insights

This was the first case study promoting a job and we deliberately started small. But led to us immediately creating a jobs board afterwards so that we could host specific roles for brands. The way it works is simple: applicants fill out a form based on the client’s strict criteria and required location and experience. New case studies are being developed as we roll out this new service.

Meta
Google
User
Coin
Fire
Email-open
Play
Youtube
Waves
Twitter
Save
Apple
Circles
Clock
Cloud
Comments
Eye
Facebook
Ground
Eyes
Like
Impressions
Instagram
Signal
Click
Song
Music
Percent
Plenka
Podkova

The Performance

  • Impressions Impressions:  7.3k
  • Click Application Clicks: 24
  • Impressions Impressions: 6.6k
  • Click Application Clicks: 22

Further insights

This was the first case study promoting a job and we deliberately started small. But led to us immediately creating a jobs board afterwards so that we could host specific roles for brands. The way it works is simple: applicants fill out a form based on the client’s strict criteria and required location and experience. New case studies are being developed as we roll out this new service.

Meta
Google
User
Coin
Fire
Email-open
Play
Youtube
Waves
Twitter
Save
Apple
Circles
Clock
Cloud
Comments
Eye
Facebook
Ground
Eyes
Like
Impressions
Instagram
Signal
Click
Song
Music
Percent
Plenka
Podkova

The Performance

  • Impressions Impressions:  7.3k
  • Click Application Clicks: 24
  • Impressions Impressions: 6.6k
  • Click Application Clicks: 22

Further insights

This was the first case study promoting a job and we deliberately started small. But led to us immediately creating a jobs board afterwards so that we could host specific roles for brands. The way it works is simple: applicants fill out a form based on the client’s strict criteria and required location and experience. New case studies are being developed as we roll out this new service.

Meta
Google
User
Coin
Fire
Email-open
Play
Youtube
Waves
Twitter
Save
Apple
Circles
Clock
Cloud
Comments
Eye
Facebook
Ground
Eyes
Like
Impressions
Instagram
Signal
Click
Song
Music
Percent
Plenka
Podkova

With a modest budget, we decided that the most effective way to help GFI Europe was to create a short 9:16 text-based video teaser, which we distributed across instagram stories.

CASE STUDIES

What our clients say

Sophie Armour
,
Communications Manager
Good Food Institute Europe

(5 of 5) Perfect!

“Plant Based News were great to work with as we promoted a new job opportunity at GFI Europe. The team were able to deliver excellent creative work swiftly and helped reach our target audience.”

Sophie Armour
Sophie Armour

want to work together?

share your ideas with us

case studies

Take a look at other cases

Ready Burger Reel & Article
Seaspiracy Petition
PlantX (Peloton Giveaway)