Innovative D2C pasta brand Zenb needed to improve their ad engagement outside of gluten-free audiences. Searching for supplementary activations to boost customer acquisition, they partnered with PBN on a paid social campaign.
Innovative D2C pasta brand Zenb needed to improve their ad engagement outside of gluten-free audiences. Searching for supplementary activations to boost customer acquisition, they partnered with PBN on a paid social campaign.
PBN launched campaigns with fresh engaging creative and copy and built campaigns targeting audiences Zenb had struggled to engage with. After testing assets and landing pages across a 3 stage campaign, PBN was able to optimise ads and deliver results far better than their existing agency. Across the 2 month campaign, PBN delivered a consistent CPA of £18 from bottom to top of funnel. As a consumable brand new to the UK, Zenb’s benchmark ROAS was low, given their high repurchase rate and they soon planned to launch in UK supermarkets.
Acting as true customer acquisition experts, PBN excludes all past purchasers from campaigns. This ensures maximum efficiency for ad spend by only reaching new potential customers who are more likely to convert.
In addition to delivering efficient returns on ad spend, as a comprehensive digital agency, PBN’s fresh in-house creative statics, videos and GIFs delivered CTRs beyond Zenb’s existing assets. At the end of the campaign, Zenb had not only gained a new pool of customers but a new bank of top performing assets for their own use.
PBN launched campaigns with fresh engaging creative and copy and built campaigns targeting audiences Zenb had struggled to engage with. After testing assets and landing pages across a 3 stage campaign, PBN was able to optimise ads and deliver results far better than their existing agency. Across the 2 month campaign, PBN delivered a consistent CPA of £18 from bottom to top of funnel. As a consumable brand new to the UK, Zenb’s benchmark ROAS was low, given their high repurchase rate and they soon planned to launch in UK supermarkets.
Acting as true customer acquisition experts, PBN excludes all past purchasers from campaigns. This ensures maximum efficiency for ad spend by only reaching new potential customers who are more likely to convert.
In addition to delivering efficient returns on ad spend, as a comprehensive digital agency, PBN’s fresh in-house creative statics, videos and GIFs delivered CTRs beyond Zenb’s existing assets. At the end of the campaign, Zenb had not only gained a new pool of customers but a new bank of top performing assets for their own use.
PBN launched campaigns with fresh engaging creative and copy and built campaigns targeting audiences Zenb had struggled to engage with. After testing assets and landing pages across a 3 stage campaign, PBN was able to optimise ads and deliver results far better than their existing agency. Across the 2 month campaign, PBN delivered a consistent CPA of £18 from bottom to top of funnel. As a consumable brand new to the UK, Zenb’s benchmark ROAS was low, given their high repurchase rate and they soon planned to launch in UK supermarkets.
Acting as true customer acquisition experts, PBN excludes all past purchasers from campaigns. This ensures maximum efficiency for ad spend by only reaching new potential customers who are more likely to convert.
In addition to delivering efficient returns on ad spend, as a comprehensive digital agency, PBN’s fresh in-house creative statics, videos and GIFs delivered CTRs beyond Zenb’s existing assets. At the end of the campaign, Zenb had not only gained a new pool of customers but a new bank of top performing assets for their own use.
PBN launched campaigns with fresh engaging creative and copy and built campaigns targeting audiences Zenb had struggled to engage with. After testing assets and landing pages across a 3 stage campaign, PBN was able to optimise ads and deliver results far better than their existing agency. Across the 2 month campaign, PBN delivered a consistent CPA of £18 from bottom to top of funnel. As a consumable brand new to the UK, Zenb’s benchmark ROAS was low, given their high repurchase rate and they soon planned to launch in UK supermarkets.
Acting as true customer acquisition experts, PBN excludes all past purchasers from campaigns. This ensures maximum efficiency for ad spend by only reaching new potential customers who are more likely to convert.
In addition to delivering efficient returns on ad spend, as a comprehensive digital agency, PBN’s fresh in-house creative statics, videos and GIFs delivered CTRs beyond Zenb’s existing assets. At the end of the campaign, Zenb had not only gained a new pool of customers but a new bank of top performing assets for their own use.