Our brief from Juliet Gellatley, the Founder of animal rights charity Viva!, was to produce a short, powerful video that shakes people into realizing the stark reality about the climate crises, including animal agriculture’s contribution. The video was edited and directed by PBN co-founder Robbie Lockie and made use of the vast archive of soundbites and stock footage that we have access to. Parts of the video were scripted to enhance the gravitas of the message and the production results in a heart racing experience.
Our brief from Juliet Gellatley, the Founder of animal rights charity Viva!, was to produce a short, powerful video that shakes people into realizing the stark reality about the climate crises, including animal agriculture’s contribution. The video was edited and directed by PBN co-founder Robbie Lockie and made use of the vast archive of soundbites and stock footage that we have access to. Parts of the video were scripted to enhance the gravitas of the message and the production results in a heart racing experience.
(5 of 5) Perfect!
“PBN Digital have been integral to our message reaching the masses. From the earliest stages of crowdfunding to a world wide digital launch, they’ve walked alongside us partners with not only professionalism, but the most important ingredient—passion. Couldn’t have done it without them.”
(5 of 5) Perfect!
“I’ve had the pleasure of working closely with the PBN team over the past couple of months. Their expertise and dedication to driving results have been nothing short of remarkable. The team’s ability to continuously produce creative, engaging, and targeted campaigns has helped us increase our brand visibility and contributed to a tangible uplift in our sales.”
(5 of 5) Perfect!
"We've worked with Plant Based News in the past on advertorials for our product releases, and recently we began working with their ad team. The entire PB team has been incredible to work with and we couldn't recommend them enough."
(5 of 5) Perfect!
“It was a pleasure to work on this campaign. Animals are suffering at the hands of humans and we must seek to educate if we want to inspire change. This education surely must start with the information we present to the children in our society. Children love animals, and we cannot expect them to make compassionate choices to protect animals if they do not know where their 'food' comes from. The Peppa is Bacon campaign educates and inspires children to leave animals off of their plate, and gives parents the push they need to have these difficult conversations.”
(5 of 5) Perfect!
“We’ve worked with a few different digital marketing agencies and found most to be highly impersonal, unreliable, and lacking attention to detail. Not the case with the team at PBN! These guys are great communicators, highly knowledgeable and genuinely fun to work with. We felt like they were a natural extension of our team and I would recommend them to other businesses looking to test and grow their digital marketing activities. We found our weekly calls particularly helpful and were impressed with the complexity of the campaign management on Meta and Google given PBN were both whitelisting adverts for us but also managing our own ad account. Not much left to say other than, give them a go!”
(5 of 5) Perfect!
“In PBN, not only did we have an ethical, like-minded team of people supporting our campaign; we also had experienced and passionate media professionals who cared just as much about fulfilling our goals as we did. Furthermore, Klaus and Robbie were a pleasure to work with – always keeping me informed, always sharing ideas, and always open to feedback. I wouldn’t hesitate to work with them on future high-profile campaigns.”
(5 of 5) Perfect!
“We engaged with PBN’s Performance Marketing services to generate signatures for End The Slaughter Age. They launched 27 language campaigns. After finding the cheapest countries, they scaled 5 countries effectively. Together we achieved over 100,000 signatures. We are continuing to work with them and I highly recommend their services. They are agile, communicative and knowledgeable when it comes to ad ops.”
(5 of 5) Perfect!
“The team at PBN has been a pleasure to work with. They are very much on the ball, very proactive and independent in their ways of working. PBN ran a Paid Social campaign which achieved a 30% better CPA compared to our current activity and showed us a different approach to this channel which sparked a lot of ideas internally. Highly recommended!”
(5 of 5) Perfect!
"In just a couple short months after partnering with Plant-Based News we've seen a significant uptick in our overall paid social ROAS. Beyond the performance, with their stellar communication and congruent values, it really feels like they're an extension of our team. Hands down a huge win for us so far."
(5 of 5) Perfect!
"It was great to have the support of PBN when our undercover footage was released. They interviewed me and shared the video across their network. The results were stunning, reaching over 3 million people on facebook. Thanks to everyone at PBN for amplifying the campaign."
(5 of 5) Perfect!
Big fan of Robbie & Klaus and the whole PBN crew. We need mode companies that live their values and put as much heart into their work as Plant Based News does.
(5 of 5) Perfect!
“We engaged with PBN’s advertising services when we entered the UK market. The innovative video they produced was fantastic. They posted organically on their platforms and through their Meta ad network successfully. We ran a fun giveaway too. We would recommend working with Robbie and the PBN team!”
(5 of 5) Perfect!
“Working with PBN has been amazing. Our partnership really helped us streamline our marketing efforts and made it more efficient for us to acquire customers in a post iOS 14 world.”
(5 of 5) Perfect!
“PBN were great to work with, quick to reply to any questions, friendly and helpful, and obviously passionate about the film and the issues it covers. We can't thank them enough for their support and assistance throughout the film's release.”
(5 of 5) Perfect!
“It has been a no-brainer for us to work with PBN when we want to push any big announcements. Their professionalism and collaborative approach is greatly appreciated - and they always offer advice when needed. Without question, their platform’s engagement stands out from other outlets in the space.”
(5 of 5) Perfect!
“Within hours of the promotion, we have had nearly 20 sales and over 1000 new followers on instagram, which is the most from a single activation. I really think the in-depth high quality production from start to finish had a great impact. Can't wait for all the work we are doing together in the future.”
(5 of 5) Perfect!
“Working with PBN was great. They generated a large volume of sales for us. They were very communicative and understood our brand from the outset. It’s a pleasure working with such a mission-aligned agency because you don’t need to waste time at the beginning talking about the purpose of what we’re trying to achieve.”
(5 of 5) Perfect!
“It was a pleasure working with Plant Based News professionally and in terms of ROI. We achieved the set goals and will work with PBN again.”
(5 of 5) Perfect!
"We've worked with Plant Based News in the past on advertorials for our product releases, and recently we began working with their ad team to whitelist and manage our Facebook and Instagram ads. Within just a few months of working with their brilliant ad team and seeing much better results than we were getting on our own ad account, we decided to shift the majority of our ad spend to Plant Based News. The entire PBN team has been incredible to work with and we couldn't recommend them enough."
(5 of 5) Perfect!
"In just a couple short months after partnering with Plant-Based News we've seen a significant uptick in our overall paid social ROAS. Beyond the performance, with their stellar communication and congruent values, it really feels like they're an extension of our team. Hands down a huge win for us so far."
(5 of 5) Perfect!
“It has been a no-brainer for us to work with PBN when we want to push any big announcements. Their professionalism and collaborative approach is greatly appreciated - and they always offer advice when needed. Without question, their platform’s engagement stands out from other outlets in the space.”
(5 of 5) Perfect!
“Within hours of the promotion, we have had nearly 20 sales and over 1000 new followers on instagram, which is the most from a single activation. I really think the in-depth high quality production of the piece from start to finish has had a great impact. Can't wait for all the work we are doing together in the future.”
“I started working with Plant Based News in early 2021 after making reels that utilized trending sounds to reference common vegan issues. They grew in popularity and Robbie from PBN offered to repost some of my reels onto their IG page. PBN had just hit 1 million followers at the time and each repost of my content gained me 1000-3000 new followers per video in a 48 hour period. In the past year, I'd say they are responsible for at least 20% of my current followers. PBN was excellent about selecting videos that would work well for their audience, tagging creators early in the caption so their pages are easy to find, pinning the comment of the creator to bring more attention to their page, and adding the reel to their IG story to attract additional views. It's been a wonderful partnership and I'm forever grateful to PBN for their early support of my page.”
(5 of 5) Perfect!
“We are so thrilled to be partnering with Plant Based News. As our official 2022 corporate sponsor, they are incredibly strategic and one of the most effective news media outlets out there. When they get involved in a campaign - it goes viral!”
(5 of 5) Perfect!
“When the decision was made to enter the UK market we were looking for a trusted media partner to help us drive mass awareness immediately and most importantly in an authentic and genuine way. This is why we were so pleased Plant Based News were open to a partnership. With their passion, expertise and drive to shift consumer behaviour, we are confident that we will be a collective force for good for many years to come.”
(5 of 5) Perfect!
“Plant Based News were great to work with as we promoted a new job opportunity at GFI Europe. The team were able to deliver excellent creative work swiftly and helped reach our target audience.”
(5 of 5) Perfect!
“The PBN team were phenomenal to work with on our follower growth contest that we did for one of our clients, The Very Good Food Company. The campaign results either met expectations or exceeded them and they were professional and on time with everything that was promised being pristine. They made it easy to take a vision and turn it into reality.”
(5 of 5) Perfect!
"We've known about PBN's services for a while now, so when our film premiered on Netflix, we knew their campaigning skills were going to be valuable in launching a petition to protect the ocean. I reached out to the team, and in a matter of days we had launched a petition gaining hundreds of thousands of signatures from around the world. Without the help from the PBN team, we wouldnt have been able to take advantage of the unique opportunity we had.”
(5 of 5) Perfect!
“It was a pleasure to work with PBN. They are very collaborative and facilitated a campaign where we used their ad account to generate leads and sales. They were very responsive, full of ideas for creative and knew how to get the best out of the audience.”
(5 of 5) Perfect!
“PBN is always a delight to work with. They are very efficient, creative and understanding of the briefs we give them. The video advert they produced reached well over a million people, and the more recent social media COVID-19 ad was recently nominated for an award. They’ve also helped with cinema ads (before COVID of course!) and billboards - and plan to keep working with them for years to come!”
(5 of 5) Perfect!
“PBN are always a delight to work with. They are very efficient, creative and understanding of the briefs we give them. The video advert they produced reached well over a million people, and the more recent social media COVID-19 ad was recently nominated for an award. They've also helped with cinema ads (before COVID of course!) and billboards - and we plan to keep working with them for years to come!”
(5 of 5) Perfect!
“It was great to work closely with PBN on our flagship campaign, the Food Revolution Summit. We would definitely recommend working with them.”
(5 of 5) Perfect!
“It has been a pleasure working with the PBN team - they took the time to really understand what we wanted to achieve as a new brand and have even been great supporters of ours beyond the campaign. The team is agile, creative, and collaborative in working with us and has delivered engaging, quality content time and time again.”
(5 of 5) Perfect!
“Big fan of Robbie & Klaus and the whole PBN crew. We need more companies that live their values and put as much heart into their work as Plant Based News does.”
“It was enjoyable working with PBN on highlighting the new McPlant burger - the brief was clear and on the day I was accompanied by PBN co-founder Robbie Lockie, and the whole experience was enjoyable - one of my highlights as a vegan creator!”
(5 of 5) Perfect!
“Plant Based News is one of the most widely-read and trusted media companies promoting a plant-based future. They help keep me and millions of consumers and business leaders abreast of what’s happening in our sector. We have worked with them through sponsoring their end-of-year films as well as a new and ongoing content syndication partnership. They have, through both sponsored opportunities and editorial ones, for example their podcast, provided abillion a great platform through which to reach new audiences. We are very grateful for their support and have always enjoyed great success in our partnerships with PBN.”
(5 of 5) Perfect!
"When The Game Changers premiered in late 2019, it was important for us to maximise exposure for the film in those crucial weeks following the release. I reached out to the PBN team, and within days an interview was organised in their studio. They were very professional and left no stone unturned in the production process. I would definitely recommend working with Klaus, Robbie and the team."
(5 of 5) Perfect!
“Working with the team at Plant Based News over the past 3 months has proven to be a great success for our business. Creating unrivaled exposure to one of our key demographics, the team has seamlessly integrated with our PR agency and internal marketing team producing professional and highly relevant content at every stage. We will be partnering on a long term basis as our businesses grow.”
(5 of 5) Perfect!
"As a long time fan of Plant Based News I was excited to work with the PBN team. As well as great results it was a true partnership where they were truly open to looking at how we could maximize the opportunity of each campaign. They are very responsive, creative and clearly in the relationship for the long term which has been really refreshing.”
(5 of 5) Perfect!
"The Plant Based News team provides an unparalleled opportunity to connect to high-intent, plant-based and plant-curious audiences. Our campaign was tremendously successful in expanding the reach of The Vegan Women Summit in both the US and Europe. I would recommend their branding work to any other company or organization looking to take their marketing to the next level."
(5 of 5) Perfect!
“It is always hugely beneficial for our business to work with PBN. The service really is 360 from idea to creation, posting and reporting. The team stays in touch throughout and offers feedback and additional ideas. Overall, we would definitely recommend working with them again.”
(5 of 5) Perfect!
"We've developed a great partnership with Plant Based News. They generated over 10,000 email addresses for us when we wanted extra promotion for our online courses.”
(5 of 5) Perfect!
“PBN are always a delight to work with. They are very efficient, creative and understanding of the briefs we give them. The video advert they produced reached well over a million people, and the more recent social media COVID-19 ad was recently nominated for an award. They've also helped with cinema ads (before COVID of course!) and billboards - and we plan to keep working with them for years to come!”
(5 of 5) Perfect!
Veganuary is a UK non-profit organisation that encourages people to follow a vegan lifestyle for the month of January. Veganuary approached PBN to help maintain sign-ups throughout the entire year following their successful 2020 campaign. PBN agreed a monthly retainer for 6 months sharing several pieces of content on instagram, facebook, twitter, and the newsletter. “Working with Plant Based News to promote our content and stories has been really productive for us, driving traffic to our website and sign-ups to our 31-day vegan pledge. They are very professional and took the time to understand our objectives (sign-ups rather than just brand awareness) and to explain the type of content that they knew would perform well on their platforms. I highly recommend working with them!”
(5 of 5) Perfect!
“Our relationship with Plant Based News has expanded our brand reach remarkably in the last year. The crew at PBN is sharp and they think outside the box, pushing buttons in people and in concepts that few have the courage to do and the results land on the champions podium every single time.”
(5 of 5) Perfect!
“Working with PBN to share valuable information and news of our campaigns has not only been a very beneficial experience for us as an organization, but an effortless one as well. The PBN team stays in regular contact, to guide me on how we can effectively engage their wide audiences and get the best results out of our partnership. If you’re looking for a news platform that works to understand your organization, and that takes initiative in helping you to meet your objectives, then PBN is it.”
(5 of 5) Perfect!
“It has been fantastic partnering with Giuseppe, Robbie & the rest of the PBN team and they’ve been incredibly supportive of our brand. We’re really selective about whom we run competitions with and are very happy with the increase in brand awareness and engagement as a result of the PBN giveaway”
(5 of 5) Perfect!
“Our partnership with PBN has definitely been fundamental to the success of the product. It’s doing so well now I’m pulling any advertising for the next few months as we can’t keep up with demand!! Would love to work with you guys again next year – we may have another product by then too!”