OmniFoods - Recipe Reel

What was the Brief?

OmniFoods, part of Green Monday, reached out to Plant Based News to help raise awareness about 2022 product launches in Europe, specifically in Tesco and across other outlets. They wanted us to show off their new OmniPork Strips products and asked us to come up with recipe ideas for short-form content. They also wanted to own the rights of this content, which enabled them to embed and host on their own page.

RESULTS
The pre-roll ad received a staggering 1,506,762 views and has been shared widely.

What was the Brief?

OmniFoods, part of Green Monday, reached out to Plant Based News to help raise awareness about 2022 product launches in Europe, specifically in Tesco and across other outlets. They wanted us to show off their new OmniPork Strips products and asked us to come up with recipe ideas for short-form content. They also wanted to own the rights of this content, which enabled them to embed and host on their own page.

Return of Investment

Our Production

We offered a simple but effective package that showcased their new OmniPork strips in the form of a 60 second recipe reel on our PBN Food page. Our in-house video and production team shot this content in our studio. The recipe ideation involved little back and forth with the client because they were happy with the Sticky BBQ ‘Pulled Pork’ Rolls recipe that we presented. After the client sent the products to the studio, our creative team executed on the videography and then created a stunning recipe reel. We made sure to include some of our team’s faces at select moments during the video in order to enhance performance on social media as we find building an emotional relationship with the audience is key for success for engagement.

The Performance

  • Play Plays:  120.1k
  • Like Likes: 7.8k
  • Save Saves: 5k
Meta
Google
User
Coin
Fire
Email-open
Play
Youtube
Waves
Twitter
Save
Apple
Circles
Clock
Cloud
Comments
Eye
Facebook
Ground
Eyes
Like
Impressions
Instagram
Signal
Click
Song
Music
Percent
Plenka
Podkova

Our Production

We offered a simple but effective package that showcased their new OmniPork strips in the form of a 60 second recipe reel on our PBN Food page. Our in-house video and production team shot this content in our studio. The recipe ideation involved little back and forth with the client because they were happy with the Sticky BBQ ‘Pulled Pork’ Rolls recipe that we presented. After the client sent the products to the studio, our creative team executed on the videography and then created a stunning recipe reel. We made sure to include some of our team’s faces at select moments during the video in order to enhance performance on social media as we find building an emotional relationship with the audience is key for success for engagement.

The Performance

  • Play Plays:  120.1k
  • Like Likes: 7.8k
  • Save Saves: 5k
Meta
Google
User
Coin
Fire
Email-open
Play
Youtube
Waves
Twitter
Save
Apple
Circles
Clock
Cloud
Comments
Eye
Facebook
Ground
Eyes
Like
Impressions
Instagram
Signal
Click
Song
Music
Percent
Plenka
Podkova

Our Production

We offered a simple but effective package that showcased their new OmniPork strips in the form of a 60 second recipe reel on our PBN Food page. Our in-house video and production team shot this content in our studio. The recipe ideation involved little back and forth with the client because they were happy with the Sticky BBQ ‘Pulled Pork’ Rolls recipe that we presented. After the client sent the products to the studio, our creative team executed on the videography and then created a stunning recipe reel. We made sure to include some of our team’s faces at select moments during the video in order to enhance performance on social media as we find building an emotional relationship with the audience is key for success for engagement.

The Performance

  • Play Plays:  120.1k
  • Like Likes: 7.8k
  • Save Saves: 5k
Meta
Google
User
Coin
Fire
Email-open
Play
Youtube
Waves
Twitter
Save
Apple
Circles
Clock
Cloud
Comments
Eye
Facebook
Ground
Eyes
Like
Impressions
Instagram
Signal
Click
Song
Music
Percent
Plenka
Podkova

We offered a simple but effective package that showcased their new OmniPork strips in the form of a 60 second recipe reel on our PBN Food page. Our in-house video and production team shot this content in our studio. The recipe ideation involved little back and forth with the client because they were happy with the Sticky BBQ ‘Pulled Pork’ Rolls recipe that we presented. After the client sent the products to the studio, our creative team executed on the videography and then created a stunning recipe reel. We made sure to include some of our team’s faces at select moments during the video in order to enhance performance on social media as we find building an emotional relationship with the audience is key for success for engagement.

CASE STUDIES

What our clients say

Dorothy Ma
,
Director of PR & Comms
OmniFoods

(5 of 5) Perfect!

“It has been a pleasure working with the PBN team - they took the time to really understand what we wanted to achieve as a new brand and have even been great supporters of ours beyond the campaign. The team is agile, creative, and collaborative in working with us and has delivered engaging, quality content time and time again.”

Dorothy Ma
Dorothy Ma

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